Our Award-winning Website, Theage.com.au, Just Got A Fresh, New Look ?
The Age
Wednesday August 8, 2007
TODAY we launch a new look for theage.com.au, Victoria's No 1 news website.
We have reorganised the home page from the top down to give you more news, more videos, more features and an easier-to-use site.The home page is cleaner with more white space and room around the articles and images.We've centred the theage.com.au logo and on either side we've placed the weather and our top opinion writers and bloggers.VIDEO AND ENTERTAINMENT Video downloads have been rapidly growing. To make them easier to find we have a news and entertainment video showcase on the top right.The "What's On" guide, Life & Style and Entertainment areas have all had a facelift, moving to the right-hand side with more images and video.NAVIGATION Site navigation has been simplified. If you want to see everything we've got, click on "Show all sections" for an expanded guide. Or you can continue to search by keyword just to the right of that.While we've made these changes to improve the look and feel of the site, much will still be familiar. We have kept key features of the previous design that has taken us to the leading position as one of the most popular news sites in Australia, with a huge global audience.REPORTING As well as the quality reporting and analysis from The Age's award-winning journalists, we will continue to provide the fastest, most in-depth breaking news in Australia, with extensive multimedia and reader forums. Your feedback is highly valued. Please contact us on www.theage.com.au/contacts/website/ and let us know what you think.AGE BEATS NEWS LTD ONLINE The Age's website, theage.com.au, continues to be third most-read news website in Australia.Figures released by Nielsen/ Netratings for July show the website recorded a seven per cent rise in unique browsers - the most commonly used measurement of web readership.The website ranks third behind Australia's leading website - another Fairfax Media publication Sydney Morning Herald site smh.com.au - and ninemsn's National Nine News site. It is the number one Victorian news site The Age website now attracts 2.65 million unique browsers a month, compared to 1.76 million in January - a 66 per cent increase.The audited figures are for domestic readership and do not include overseas visitors. With overseas visitors, the readership figure soars to 4.62 million unique browsers.HIGHLIGHTS OF THE NEW-LOOK HOME PAGE CLEANER STYLE A quick snapshot of the weather, click on the weather icon to dig deeper MORE VIDEO Video covering news, sport, business, entertainment, technology, travel and Life & Style MORE TIME OUT Find out all the 'water cooler' stories - the ones you will want to tell your friends about MORE BUSINESS INFORMATION More business stories, charts and market information A quick and easy way to delve into Small Business, Money Manager and our other business sections OLD FAVOURITES ONE STEP AWAY Cartoons, letters, blogs and other favourites are easily found here OPINION LEADERS Our bloggers and columnists SIMPLER NAVIGATION Quick links that show you the breadth of our site New feature: 'show site sections', so you can find the sections you love in just one click WHAT'S ON IN MELBOURNE Get the latest bar, restaurant, TV, movie and arts reviews You can also get the latest reviews on your mobile free KEEP UP-TO-DATE Find out what is coming up in your paper, The Age The daily 'odd spot' can also be found here BOLDER IMAGES Bigger images have been added to bring the stories to life
© 2007 The Age
